ABOUT US
Built by SaaS Operators, for SaaS Teams
Citelane was founded on a simple insight: the search landscape is splitting in two. Google still matters, but ChatGPT, Perplexity, and AI search are rewriting the rules. SaaS companies need an agency that understands both.
Our Story
We started Citelane after watching SaaS companies pour budget into agencies that didn't understand their business. Generic SEO playbooks don't work for SaaS. And nobody was even thinking about AI search optimization.
So we built the agency we wished existed: one that speaks SaaS fluently, treats AI search as a first-class channel, and measures success in pipeline, not just pageviews.
Today, we work exclusively with B2B SaaS startups from Seed to Series C. We've helped 6+ companies build organic engines that generate qualified leads from both Google and AI search surfaces.
What We Believe
Results Over Retainers
We don't believe in locking you in. Every engagement is month-to-month because we trust our work to speak for itself.
SaaS-Native Thinking
We've lived the SaaS lifecycle. We understand PLG, product-market fit, and why pipeline > pageviews.
AI-Forward Strategy
We don't just do SEO. We're building the playbook for AI search visibility: AEO, GEO, and what comes next.
Radical Transparency
Real-time dashboards, honest assessments, and no vanity metrics. You see exactly what we see.
OUR JOURNEY
Key Milestones
Founded
Citelane launched in Bangalore with a focus on SaaS SEO, serving our first 3 B2B clients across HR-Tech and DevTools.
AEO Pioneered
Among the first agencies in India to productize Answer Engine Optimization for ChatGPT, Perplexity, and Claude citations.
GEO + 6+ Clients
Added GEO and entity-strength services. Scaled to 6+ B2B SaaS clients spanning HR-Tech, FinTech, MarTech, and Cybersecurity.
AI Growth Agent
Released our proprietary AI Growth Agent that automates SEO audits, AEO citation tracking, and pipeline reporting.
Ready to Get Found in AI Search?
Book a free 30-minute strategy call. We'll audit your current visibility across Google, ChatGPT, and Perplexity, and show you exactly where you're missing revenue.